ON x FOOT LOCKER SPECIAL PROJECT

Last May, we brought something unique to life.
During the Internazionali BNL d’Italia, we led a special activation for ON inside the Foot Locker store on Via del Corso, Rome.

The project marked the launch of the new Clubhouse, a sneaker designed to take tennis culture beyond the court.

With TTW Agency, we oversaw every stage of the experience:
from talent scouting to production, creative direction to content development.

A highlight of the day: tennis player Flavio Cobolli, ON’s official ambassador, interviewed by Gabriele Anakin in front of media, press and community.

What we did:
Set design & production
Product selection
Creative direction
Menu & catering
Invitation & media list
Music curation
Talent & influencer hosting
Photo + video recap

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